Use of cookies

Miss Mary of Sweden AB (“Miss Mary/we/us”) is committed to ensuring that your privacy is protected. This Cookie Policy explains how and why data is collected when you visit our websites (the “site”), and what rights you have, including where available, your right to reject or delete cookies. For further information about how Miss Mary process personal data, please see our Privacy Policy. If you have any further queries, please contact us at

What are cookies
Cookies are pieces of computer code that allow small amounts of information to be passed from your internet browser to our web server. They allow websites to recognize your PC, mobile, tablet or other device as you browse.

Cookies helps us to understand what devices that have visited our pages, seen advertisements, how frequently pages are visited and the most popular areas of our website. We use this knowledge to make our website more user-friendly.

Generally, no personally identifiable information is collected from the use of cookies. Unless you have logged in to our site or otherwise have provided us with your name or other data that enables to identify you, we cannot connect the cookie to your identity. As an example, permanent cookies allow us to save your password so that you do not have to re-enter it every time you visit our website.

Types of cookies
There are two types of cookies that may be used during your visit to our site:

Session cookies: Session cookies are deleted after the session is ended. When you are browsing our site, it will remember your browser for the duration of your visit, but the cookie will be removed from your computer as soon as you close your internet browser. For example, it is session cookies that allow you to add an item to the cart and then move through the checkout. Disallowing these cookies will mean you are unable to place an order on this site.

Persistent cookies: Persistent cookies remember you for a set time. For example, on your first visit to a Miss Mary site, you will be presented with a default view, but over time, the version of the site you see may change, as persistent cookies remember items you have previously viewed, preference changes you have made, or whether you logged into or out of your account while browsing.

Use of cookies usually have the following purposes:

Functional cookies: These cookies ensure that you can use the basic functionality of our site. They are enabled by default. The cookies are used to support your experience on the site and include user-selected options, site navigation aids, etc. As an example, functional cookies allow us to remember that you are logged in to the site, and what items you had in your shopping cart.

Analytical or performance: These cookies allows us to further improve the website functionality by analyzing visitor usage on the website. As an example, these cookies are used to analyze site navigation, how frequently particular pages are visited, and the most popular areas of our website. To understand this, we use services provided by Google Analytics. Google is an American company and can be reach through their head office,

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Advertising and personalization: These cookies allow us to build profiles and track browsing patterns and activities. This helps us to show you personalized content as well as advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign. Any activity tracked and recorded using these cookies may be shared to third parties for the same purpose.

Third party cookies and third party sites

• 3rd party cookies. When you visit our site, you may notice some cookies that aren’t related to Miss Mary. Our site may contain embedded content from YouTube and other external websites, that may use cookies from third-party websites. We don’t control the setting of third-party cookies, so we suggest you check the relevant third-party websites for more information about their cookies and how to manage them.

• 3rd party sites. We advertise on 3rd party websites which use their own cookies to allow us to track traffic back to the source. Any of the banners that you see on the web are operated and distributed through a third-party network. If you see or click on any of these banners, a cookie will be set on your browser.

Our affiliate network is called Rakuten, and we also use a review partner called Yotpo (which helps us manage our comments and reviews section). If you have subscribed to our newsletter you will receive emails via our email service provider MailChimp. These tools will set cookies on your browser whenever you interact with us.

Social media and search engines. The provider of the social media and search engines stores cookies on your device when you visit and uses their services. For information on how social media use your personal data, please see the social media provider’s privacy policy.

We may be considered joint controllers together with social media providers for the data collected when you visit our page on the social media (limited to the data that we have access to). We get access to aggregated data related to visits and activities on our pages. We use this for statistics and analytics, such as recording numbers of likes, clicks and comments. We do not store such data, but we have access to it. You can delete your data at any time, e.g. by deleting content or reactions you have published. Please note that your data is not automatically deleted if you stop following our page.

Your acceptance of cookies and how you may reject them
Unless you have chosen to disable cookies (in your browser settings or otherwise), you accept that cookies are used on our site (opt-out consent). Please note that if you disable cookies, functionality on our site may be affected, and you may not be able to make purchases on our site.

Some cookies are only set if you have expressly consented to it (opt-in consent). These cookies are used for purposes of advertising and personalization.

Most web browsers will provide the option to disable cookies. How you do this depends on the web browser you’re using. Instructions for disabling cookies will usually be found in the browser’s ‘Help’ menu. If you do this, you will still be able to browse our site.

Delete cookies
Cookies can be deleted using your web browser. However, unless they are disabled they will be re-applied the next time you visit a website. Alternatively, you can adjust your browser to tell you when a website tries to place a cookie on your computer. How you adjust your browser, to notify you of them, will depend on what browser your computer uses.

If you’d like to learn more about cookies in general and how to manage them, please visit